Read the full article on Business Week, October 20, however the seven deadly sins goes on like this
1. Lust: Innovating in a space you have no business being in.
2. Gluttony: Trying to create too many initiatives with too few resources
3. Greed: Taking short-term profits at the expense of long-term growth.
4. Sloth: Taking short cuts—not doing the hard work, not following the proven process.
5. Wrath: Being so focused on your competition that you miss the same opportunities your rivals are missing.
6. Envy: In the context of innovation, envy means launching a “me too” product instead of finding a space you can own
7. Pride: You won’t give up on your favorite idea—even when the numbers prove you’re wrong.